Synchro Canada announced today a new multi-year strategic partnership with Shiseido (Canada) Inc. that includes title sponsorship of the 2015 & 2016 Canadian Open Synchronized Swimming Championships.

Shiseido will be the exclusive Skincare and Suncare sponsor of the Canadian Senior National Team, a partnership aligning with the premiere of a revolutionary expansion to the brand’s best-selling Suncare line. Launching across Canada in March 2015, new Shiseido Suncare Ultra Sun Protection Lotion and Cream SPF 50+ feature Shiseido’s exclusive WetForce Technology, the first UV protection formula that is enhanced when exposed to water.

“Synchro Canada is thrilled to partner with Shiseido as they launch their new WetForce Suncare product line”, stated Synchro Canada CEO Jackie Buckingham. “Our synchronized swimmers often train outdoors and thus the fit between Shiseido’s new product brand and our athletes is extraordinary”

“The beauty, performance, elegance, and strength of the Synchro Canada team, as well as the sport of synchronized swimming itself, are a perfect reflection of Shiseido’s brand values, our commitment to innovation and technology, and our dedication to quality in the performance of our products.” said Mr. Hitoshi Okamoto, President and CEO of Shiseido (Canada) Inc.

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