Ottawa, April 12, 2012 – Synchro Canada is pleased to announce that MAKE UP FOR EVER Canada has joined its group of sponsors as the official make up for Synchro Canada and its senior national teams.
In this agreement, MAKE UP FOR EVER Canada will be an important partner for Synchro Canada’s national senior team leading up to London this summer. MAKE UP FOR EVER artists will work directly with the team in order to develop make up concepts for the four routines being presented for this important competition.
In addition, MAKE UP FOR EVER Canada will graciously provide professional waterproof make up products to the senior national teams as well as educate each of the athletes on proper application techniques for the four make up looks being created.
MAKE UP FOR EVER Canada will also be actively involved at Synchro Canada’s national championships and will present a new award for the best overall artistic performance at the Canadian Open and Espoir championships. MAKE UP FOR EVER Canada will also provide exclusive product rebates to Synchro Canada members at those championships.
For its part, Synchro Canada will be involved in the launch of "Aqua Shadow", a new collection of waterproof MAKE UP FOR EVER products. In addition Synchro Canada will recognize MAKE UP FOR EVER Canada through its communication tools, both written and visual.
“All the small details will be important in order to help us attain that difficult goal of stepping on the podium”, said Julie Sauvé, Synchro Canada’s national senior team head coach. “By associating with MAKE UP FOR EVER Canada’s professional team, we are gaining an advantage. This support for make up will help us for our artistic impression marks which count for 50 percent of the final mark and includes the choreography, music interpretation and presentation.”
“On behalf of all Synchro Canada members, I would like to thank MAKE UP FOR EVER Canada for its contribution, added Catherine Gosselin-Després, Synchro Canada’s CEO. “Besides the support for make up, the MAKE UP FOR EVER Canada staff and leaders are very excited to be associated with our national team and our programs in this important year. I’m sure this enthusiasm will be felt in the pool during the games.”
“In 1993, MAKE UP FOR EVER founder Dany Sanz, worked closely with Muriel Hermine, the national synchronized swimming champion in France in the creation of some of the first waterproof products for her water show "SIRELLA", said Francine Audette Blauer, MAKE UP FOR EVER Canada's National Manager. "This is a natural partnership for our brand. We thank the entire Synchro Canada team and wish for a long association!”
“MAKE UP FOR EVER also prides itself in its high level of education and artistry, and looks forward to sharing the company's expertise with these professional high performance athletes.”
About Synchro Canada
Synchro Canada is the national organization governing synchronized swimming in Canada. It represents 10 provincial associations, a territorial association, as well as some 150 clubs and 12,000 members across Canada. A member of FINA, the world’s governing aquatic sports organization, Synchro Canada promotes the quest for excellence by developing the athletes, citizens and ambassadors of the sport of synchronized swimming at every level. Synchro Canada would like to thank its sponsors:
For further information, visit Synchro Canada’s Website at www.synchro.ca or follow Synchro Canada on Twitter, Facebook and YouTube.
About MAKE UP FOR EVER
In 1984, Paris native Dany Sanz responded to the wishes of the fashion and entertainment industries by creating MAKE UP FOR EVER. MAKE UP FOR EVER brought to life products, textures, and colors previously only dreamed of. Dany Sanz, an artist and sculptor, succeeded in putting together an extensive palette, allowing make up artists to unleash their imagination and bring the fashion and theater world to new heights. Keeping in mind the fast-paced nature of backstage, the products are easy to use and long lasting, two benefits that are a necessity not only to make up artists but to women everywhere. From the most delicate look to the most powerful statement, welcome to the world of MAKE UP FOR EVER.
- 30 -
Cell.: (514) 213-9897
Website : www.synchro.ca
Facebook: Synchro Canada
Twitter : www.twitter.com/synchrocanada
Public Relations Executive
MAKE UP FOR EVER - Canada
Phone: 514 288-4445, poste 5
Cell.: 438 837-8468